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  • What is Sizzix? In 1977, the first-ever consumer hand-operated die-cutting machine, the original Ellison LetterMachine, was invented in a small 2-bedroom apartment by LaDorna and Bob Eichenberg. LaDorna was an art teacher who identified a need for die-cutters in classrooms, saving teachers valuable time previously spent cutting out paper and card into letters and numbers. Ellison continues to operate within the education market, and after years of growth, success and awards, the Sizzix brand was launched in 2001 to cater to makers and the DIY market. (Read more of the article here: https://www.sizzix.co.uk/blog/the-story-of-the-die-cutting-machine/)